Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, March 27th, 2020 Best reads March 2020 For you to enjoy during these times of confinement, when we must all stay at home, we share a short selection of readings for brand enthusiasts like you. How to integrate brand purpose crosswise in your company Making a statement...
Whiplash Team, March 16th, 2020 Solidarity, the best way to build brand reputation As the world keeps its eyes on the evolution of the coronavirus, it is a good time for brands to demonstrate that their responsibility and commitment towards society are more than just declarations of...
Whiplash Team, March 13th, 2020 Supportive brands or opportunistic brands The coronavirus has put the world on guard and, as the disease spreads across the planet, the economic impact on companies and brands becomes more evident. But, as always, some see opportunities within the crisis. A few weeks ago,...
Whiplash Team, March 6th, 2020 The challenges of globalizing the brand As global markets shrink to the size of our Internet browser, worldwide brand positioning strategies become more complex. Localization and transcreation involve not only translating, but also adapting messages and creating specific campaigns for local markets...
Whiplash Team, February 28th, 2020 Best reads February 2020 For you to enjoy during the weekend. Here is a brief selection of readings for brand enthusiasts like you. Passion to instil love in customers According to a new WARC study published in the “Journal of Advertising Research” if a...
Whiplash Team, February 21st, 2020 Being sustainable or losing market, that's the question Awareness of the risks that climate change entails is growing. Consumers are increasingly aware of their role as catalysts for the transformation of the economic model. More and more people join the responsible consumption...
Whiplash Team, February 7th, 2020 Brands take up on upcycling Brands embrace upcycling and incorporate new processes into their production systems to convert waste into new products of greater value, eliminating waste and betting on economic growth and resource conservation. A couple of weeks ago Jean Paul Gautier, one...
Whiplash Team, January 31st, 2020 Best reads January 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The importance of building powerful brands After years of focusing on immediate results and how to gain more and more influence on...
Whiplash Team, January 24th, 2020 Easier said than done While Swedish activist Greta Thunberg and US President Donald Trump cross swords in the framework of Davos Economic Forum, companies seem to be making a true commitment to social, economic and environmental sustainability, not a cover-up but as...
Whiplash Team, January 17th 2020 New habits, new opportunities The rise of sustainability and the concepts associated with it, such as circular the economy and zero waste, open a whole world of possibilities for both established brands and future-oriented entrepreneurs. While sustainability and circular economy are becoming mainstream, new...
