Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, 12th March 2021 What the new digital consumer wants Although Spanish consumers already used e-commerce regularly before the pandemic, the lockdown, social distance and fear of infection, among other factors, have caused electronic commerce figures to skyrocket. It has been an unprecedented challenge for companies,...
Whiplash Team, 5th March 2021 The brand is the business A strong brand is the bridge between an organization and its customers. The perception that the user has of the brand will be the one that defines their purchase action. It is well known that the brand is...
Whiplash Team, 26th February 2021 Best reads February 2021 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend ahead! Renaming fish to make them more attractive to consumers After Brexit, Cornish fishermen found that the megrim sole and spider crabs that they...
Whiplash Team, 19th February 2021 What the post-COVID consumer wants For organisations it is vital to connect with consumers. They need to understand how COVID-19 has changed consumers to rethink the company, the business model, and the brand. Although there seems to be light at the end of...
Whiplash Team, 12th February 2021 The reactivation of tourism needs strong brands Tourism companies must prepare for the recovery of the industry. Strengthening the brand is essential to generate user's trust, who yearn to relax and live new experiences after the long months of lockdown and social...
Whiplash Team, 5th February 2021 The new reality for brands More technology, more social distance and more sustainability. These are the three vectors that mark the new reality for companies and brands in a year in which change will continue to be persistent. For organizations, doing things the...
Whiplash Team, 29th January 2021 Best reads January 2021 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend ahead! How strong brands embrace emotional insight to drive growth The idea of addressing what’s important to people is not new, but it’s often...
Whiplash Team, 22nd January 2021 Sustainable and transparent, the new duty for brands to survive A good product is no longer enough. Consumers want more. The Sustainability Perception Index 2020 recently published by Latana reveals that sustainability and transparency have become strategic issues not only for the...
Whiplash Team, 15th January 2021 The great challenges that 2021 poses for brands With the world riding the third wave of the pandemic and new strains of the virus emerging in countries like the UK, South Africa and Japan, we are still far from closing the chapter...
Whiplash Team, 8th January, 2021 Tips for brands in 2021 Christopher Smith, CEO and founder of Brandsmith offers his view on the importance of the intangible assets of brands in a video published this week in elmundo.es. A consolidated and strong brand, regardless of whether it is...
