Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, 4th February 2022 Four simple steps to maintain brand consistency Although organizations are not always as careful as they should be in keeping brand consistency, this is one of the key elements in creating a strong and solid brand. Coca-Cola is a good example: iconic...
Francesca Cordido, Corporate Communications Strategist, 21st January 2022 Keys to create a good content strategy Content is the key to the conversation that the brand establishes with its target audiences, and it is also the key to conversion. A content marketing strategy requires analysis, work, an adequate...
Christopher Smith, BrandSmith CEO and founder, 14th January 2022 A powerful hinge A logo is so much more than an illustration: it is part of the symbolic ecosystem that customers build in their minds associated with the brand and their experiences and expectations about it. Ultimately, it...
Whiplash Team, 17th December 2021 Best reads December 2021 For you to enjoy during the season’s holidays, here we share a short selection of readings for brand lovers like you. We are waiting to see you again in January 2022! The take-off of the tourism sector In this interview, Axel...
Whiplash Team, 10th December 2021 What consumers want in 2022 Consumers want better shopping experiences, that companies and brands listen to their feedback and to feel that the companies whose goods and services they purchase treat them better. These are the main findings of the Global consumer...
Whiplash Team, 3rd December 2021 Personalization, a key for growth Personalization is emerging as the great growth engine for companies according to the "Next in Personalization 2021 Report" published by consultancy firm McKinsey, which points out that 71% of consumers expect a personalized interaction with brands and...
Whiplash Team, 26th November 2021 Best reads November 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. The disappointment of the new Meta logo The emblem of Facebook's new parent company uses the infinity symbol and is designed for...
Whiplash Team, 19th November 2021 The importance of good brand architecture The benefits of a brand architecture carefully tailored to the specific needs of each company are many. They go beyond order, hierarchy and clarity when launching products to the end user. They also allow cross-selling strategies,...
Whiplash Team, 12th November 2021 Zara and Banco Santander in the Best Global Brands 2021 In the Best Global Brands annual report, recently presented by Interbrand under the title “The Decade of Possibility”, we find only two Spanish brands: Zara and Banco Santander. The report lists the...
Whiplash Team, 5th November 2021 Why the brand should be the one telling its own story We all have a story to tell. Brands do too. And it is important that they tell it from their own perspective. If not, it will be the users who, from...
