Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, November 15th 2019 Transparency, the new paradigm In times when fake-news goes viral and society no longer trusts neither the media, politics nor brands, transparency has become a new paradigm. For brands in particular, it is imperative, since, according to experts such as Chris Barth of the New...

Whiplash Team, October 25th 2019 Best reads october 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Procter & Gamble’s new commitment to fight against plastic Procter & Gamble announced its plans to increase the amount of recycled plastic present...

Team Whiplash, October 18th 2019 Sustainable brand, healthy brand In times of activism and eco-warriors, environmental sustainability gains traction every day. According to the Stanford Social Innovation Review, “today, more than 90% of CEOs state that sustainability is important to their company’s success, and companies develop sustainability...

Whiplash Team, October 4th 2019 Best reads October 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Sustainability is not at odds with finance As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco Santander as the World’s...