Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, 7th May 2021 Levi’s advertising bet The target of the Levi’s new campaign, aimed primarily at Zillennials, is to underline the need for sustainable fashion and responsible consumption, as opposed to the rise of fast fashion. With the message that it is more important to...
Whiplash Team, 30th April 2021 Best reads April 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. McKinsey: The Spanish tourism sector must start taking action now The consulting firm McKinsey makes an interesting assessment of why the Spanish...
Whiplash Team, 23rd April 2021 It's the purpose, not the benefits Keeping the actions of the brand aligned with its purpose, beyond the benefits, is one of the pillars for the construction of a solid and consistent reputation. Sometimes this may mean saying goodbye to some clients...
Whiplash Team, 16th April 2021 Improvement of brand reputation in tough times The RepTrak Company, a global specialist in reputation information and data, announced this week the results of its annual Global RepTrak® 100 report for 2021. Among the most relevant findings, one can see that many...
Whiplash Team, 9th April 2021 Generation Z demands sustainable and purposeful brands Born between 1997 and the first half of the 2010s, the so-called generation Z, Zoomers or Zillennials, are entering the labour and consumer markets. They are digital natives, understand technology better than any of the...
Whiplash Team, 2nd April 2021 Speak to me, and I'll tell you what you’re like The brand's verbal identity and tone of voice define, in part, its personality. That is why in the strategic branding process it is necessary to pay special attention to how the brand...
Whiplash Team, 26th March 2021 Best reads March 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. The value of Spanish brands falls for the third consecutive year According to the 2021 ranking from Brand Finance Spain 100, carried...
Whiplash Team, 19th March 2021 Employer branding in the times of Covid-19 Recruiting and retaining the best talent is always a challenge. In times of crisis and uncertainty, even more so. One year after the WHO declared COVID-19 a global pandemic, and telecommuting was adopted as a...
Whiplash Team, 12th March 2021 What the new digital consumer wants Although Spanish consumers already used e-commerce regularly before the pandemic, the lockdown, social distance and fear of infection, among other factors, have caused electronic commerce figures to skyrocket. It has been an unprecedented challenge for companies,...
Whiplash Team, 5th March 2021 The brand is the business A strong brand is the bridge between an organization and its customers. The perception that the user has of the brand will be the one that defines their purchase action. It is well known that the brand is...
