Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, 19th February 2021 What the post-COVID consumer wants For organisations it is vital to connect with consumers. They need to understand how COVID-19 has changed consumers to rethink the company, the business model, and the brand. Although there seems to be light at the end of...

Whiplash Team, 12th February 2021 The reactivation of tourism needs strong brands Tourism companies must prepare for the recovery of the industry. Strengthening the brand is essential to generate user's trust, who yearn to relax and live new experiences after the long months of lockdown and social...

Whiplash Team, 5th February 2021 The new reality for brands More technology, more social distance and more sustainability. These are the three vectors that mark the new reality for companies and brands in a year in which change will continue to be persistent. For organizations, doing things the...

Whiplash Team, 29th January 2021 Best reads January 2021 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend ahead! How strong brands embrace emotional insight to drive growth The idea of addressing what’s important to people is not new, but it’s often...

Whiplash Team, 8th January, 2021 Tips for brands in 2021 Christopher Smith, CEO and founder of Brandsmith offers his view on the importance of the intangible assets of brands in a video published this week in elmundo.es. A consolidated and strong brand, regardless of whether it is...

Whiplash Team, 12th November 2020 Commitment, a new differential factor of the brand Becoming a transcendental brand implies not only that organizations assume their ethical social leadership, but also that they get involved with the transformation of the economic model in a coherent and consistent way. Those...

Whiplash Team, November 6th, 2020 Social impact adds value to brands Humane brands, that have an impact on society, and that are aware of their contribution to the collective project they belong to, be it their community, the country where they operate or the world in general,...

Whiplash Team, October 23rd, 2020 Resilience is key to overcome the crisis The second outbreak of the COVID-19 pandemic is testing not only citizens, governments and healthcare systems, but also the resilience of businesses, the economy and society as a whole. Resilience is a term originally used...