Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, July 10th, 2020 The new normal of The Leopard In 1958, a year after the death of its author, The Leopard was published, the only novel written by Giuseppe Tomasi di Lampedusa. Through the words of the leading character Tancredi Falconeri it was here where...

Whiplash Team, 3rd July 2020 A new corporate culture The effects of the pandemic are fostering accelerated but lasting changes in corporate cultures.  In the way of working, producing, and in relations with employees, suppliers and society. Little by little the world is entering the so-called “new normal”....

Whiplash Team, June 19th, 2020 The purpose is change We are at a turning point. With one foot in “the new normal” and the other still remembering the lockdown and the consequences of the virus worldwide. For organizations, it is time to start sow the seeds for...

Whiplash Team, June 12th, 2020 Looking backwards to move forward Now that more than half of the population of Spain is in phase 3 of the lockdown-easing, and less than 15 days away from the end of the last extension of the state of alarm that will...

Whiplash Team, April 8th, 2020 Telecommuting, is it here to stay? Although teleworking is not a new formula, in Spain only a miniature percentage of workers do it regularly so far. But in a post coronavirus scenario, some companies may consider incorporating it permanently, which will require,...

Whiplash Team, March 6th, 2020 The challenges of globalizing the brand As global markets shrink to the size of our Internet browser, worldwide brand positioning strategies become more complex. Localization and transcreation involve not only translating, but also adapting messages and creating specific campaigns for local markets...

Whiplash Team, January 31st, 2020 Best reads January 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The importance of building powerful brands After years of focusing on immediate results and how to gain more and more influence on...

Whiplash Team, January 24th, 2020 Easier said than done While Swedish activist Greta Thunberg and US President Donald Trump cross swords in the framework of Davos Economic Forum, companies seem to be making a true commitment to social, economic and environmental sustainability, not a cover-up but as...

Whiplash Team, January 17th 2020 New habits, new opportunities The rise of sustainability and the concepts associated with it, such as circular the economy and zero waste, open a whole world of possibilities for both established brands and future-oriented entrepreneurs. While sustainability and circular economy are becoming mainstream, new...