Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, November 15th 2019 Transparency, the new paradigm In times when fake-news goes viral and society no longer trusts neither the media, politics nor brands, transparency has become a new paradigm. For brands in particular, it is imperative, since, according to experts such as Chris Barth of the New...
Whiplash Team, November 15, 2019 BrandSmith develops the visual identity for Convergence, the first Global Blockchain Congress Convergence, The Global Blockchain Congress was held this week in Málaga, from November 11th to 13th. It was jointly organized by the European Commission, the Blockchain Observatory Forum, INATBA (International...
Whiplash Team, November 8th 2019 Brands need to empathize to create value in the terms of their users Put yourself in the shoes of another. Think, feel, get emotional from the other’s perspective, leaving behind, for a moment, your own. Connect with the other’s emotions, values, and...
Whiplash Team, November 1st 2019 The new generation of consumers demand more transparency from brands As the first representatives of Generation Z join the consumer and labour market –in Spain some seven million people–, Millennials become less relevant and organizations prepare to adapt to these digital natives’...
Whiplash Team, October 25th 2019 Best reads october 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Procter & Gamble’s new commitment to fight against plastic Procter & Gamble announced its plans to increase the amount of recycled plastic present...
Team Whiplash, October 18th 2019 Sustainable brand, healthy brand In times of activism and eco-warriors, environmental sustainability gains traction every day. According to the Stanford Social Innovation Review, “today, more than 90% of CEOs state that sustainability is important to their company’s success, and companies develop sustainability...
Whiplash Team, October 11th 2019 Christopher Smith points out the keys on how to build a brand storytelling Every organization has a story to tell. A story that defines it, and at the same time summarizes its purpose and values. In general, the narrative is...
Whiplash Team, October 4th 2019 Best reads October 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Sustainability is not at odds with finance As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco Santander as the World’s...
Whiplash Team, September 25th, 2019 Master Class by Christopher Smith on how to strengthen brands of forest-based products Storytelling is inherent to the human being. Likewise, it is an essential part of the construction of a brand. However, communicating successfully is not always easy. In the...
Whiplash Team, September 20th, 2019 Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao A new edition of La Neurona Summit will take place in Bilbao next Tuesday, September 24th. Within this framework, and under the title “What story is my...
