Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, October 9th, 2020 Sustainability remains a priority for brands Even though coronavirus continues to monopolize the media’s attention, sustainability and the need to make structural changes in business models to continue towards a circular economy remains amongst the priorities for consumers. The fashion industry has...

Whiplash Team, October 2nd, 2020 Crisis = opportunity You may know, that in Chinese, the word crisis is translated as opportunity. On a global scale, the crisis posed by the pandemic offers organizations and companies the opportunity to do things in a different way, to build a...

Whiplash Team, September 25, 2020 Best reads September 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Millennials and Gen Z approve corporate measures against COVID-19 The Global Millennial Survey 2020, prepared by the consulting firm Deloitte, collects the main concerns,...

Whiplash team, September 11th, 2020 Dining in "the new normal" In a country like Spain, where the hotel and restaurant industry represented –at least until 2019– more than 6% of GDP, the recovery of the sector more than a necessity is a must. But in the new...

Whiplash Team, September 4th, 2020 The new reality of consumption The pandemic, the end of which is not yet in sight, has already left its mark on consumer behavior. On the one hand, it has favoured proximity shopping and, on the other, it has promoted the online...

Whiplash Team, July 24th, 2020 Innovation and being creative to boost competition Prioritizing innovation is the way to foster post-crisis growth, says a recent study by the consulting firm McKinsey & Company. However, the same research shows that, in the context of the crisis caused by COVID-19,...

Whiplash Team, July 10th, 2020 The new normal of The Leopard In 1958, a year after the death of its author, The Leopard was published, the only novel written by Giuseppe Tomasi di Lampedusa. Through the words of the leading character Tancredi Falconeri it was here where...

Whiplash Team, 3rd July 2020 A new corporate culture The effects of the pandemic are fostering accelerated but lasting changes in corporate cultures.  In the way of working, producing, and in relations with employees, suppliers and society. Little by little the world is entering the so-called “new normal”....