Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads March 2020

Whiplash Team, March 27th, 2020

Best reads March 2020

For you to enjoy during these times of confinement, when we must all stay at home, we share a short selection of readings for brand enthusiasts like you.

How to integrate brand purpose crosswise in your company

Making a statement of brand purpose makes no sense unless it translates into action. This article by Brand Strategy Insiderexplores five channels through which purpose can be integrated into all areas of the business: strategy, operating model, culture, internal reporting, and governance. (EN)

Transmit brand values in hard times

Despite that the COVID-19 captures most of our attention and the news bulletins, marketing does not stop. Brands must continue to transmit their values ​​and assure their customers that they are there, for them. But it is necessary to do so with sensitivity during the difficult times we are facing. (SP)

Simplicity and purpose to succeed in the D2C world

This Brandingmag article examines the keys to success in a time when competition floods the commercial market with countless products with various features and prices. Simplicity and a clear purpose that connects with the needs and expectations of the consumer is essential. (EN

Keys to maintaining consumer loyalty in uncertain times

As the world unites to contain the current COVID-19 crisis, companies are concerned about the impact events can have on their customer relationships. Customer loyalty and trust are put to the test. In this link you can download the article in which the consulting company Deloitte reveals the keys of how to ensure that customers remain faithful to our brand during these times of uncertainty. (EN)

Seven tips to communicate well in times of crisis

Ipmark offers seven tips for brands to communicate effectively in times of uncertainty and crisis. (SP)

Forbes’ 30 under 30

Meet the 30 entrepreneurs under the age of 30 in Europe, in the fifth annual instalment of the Forbes magazine ranking. (EN)

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