Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, October 11th 2019 Christopher Smith points out the keys on how to build a brand storytelling Every organization has a story to tell. A story that defines it, and at the same time summarizes its purpose and values. In general, the narrative is...
Whiplash Team, October 4th 2019 Best reads October 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Sustainability is not at odds with finance As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco Santander as the World’s...
Whiplash Team, September 25th, 2019 Master Class by Christopher Smith on how to strengthen brands of forest-based products Storytelling is inherent to the human being. Likewise, it is an essential part of the construction of a brand. However, communicating successfully is not always easy. In the...
Whiplash Team, September 20th, 2019 Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao A new edition of La Neurona Summit will take place in Bilbao next Tuesday, September 24th. Within this framework, and under the title “What story is my...
Whiplash Team, September 13th 2019 Relevance depends on purpose The results of The Havas Group's latest Meaningful Brands 2019 report are devastating: 81% of brands could disappear tomorrow and consumers wouldn't mind. And it's no wonder: brands today have more technology, more data, more resources, but in...
Whiplash Team, September 2019 If you're not going to recycle don't buy Coca-Cola. Is it a risky campaign? Sustainability can’t be just a slogan or one more item on the checklist of objectives for organizations’ CSR departments. It must be imbued in the company’s purpose, in its...
Team Whiplash, July 26, 2019 Best reads July 2019 For you to enjoy during the holidays, we share a brief selection of readings for brand enthusiasts like you. We'll be waiting for you back in September! The challenge of dynamic experiences Alexei Orlov, fundador y CEO de MTM, un...
Whiplash Team, July 19, 2019 Burberry adopts logomania reinventing its image to increase sales Burberry, the famous British luxury brand, leaves behind its unmistakable check pattern of white, black and red lines on a camel background. With the launch of its new collection, last September, the brand...
Team Whiplash, July 12, 2019 The importance of storytelling in brand building Storytelling is part of the history of humanity. It belongs to the essence of the human being, and mastering the art of storytelling is not only necessary, but essential for any organization to build a...
Team Whiplash, July 5, 2019 To gain trust, a solid brand must be built Although recent research reveals that users, as citizens, distrust brands less than institutions –Government, administrations, political parties, banks, etc.–, it is also true that the crisis of customer confidence in organizations...
