Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, 22nd October 2021 Facebook, rebranding for a face lift After the latest scandals that have left Facebook in a very uncertain position with its users, the company's founder, Mark Zuckerberg, is planning to change the name of the parent company. With this strategy, the blue...

Whiplash Team, 15th October 2021 The challenge for brands in the post-pandemic world In Spain, the performance of brands during the pandemic, far from improving their perception by users, has contributed to its deterioration. The report "Brand Disappointment: The challenge of brands in a post-pandemic world", prepared...

Whiplash Team, 8th October 2021 Goodbye to Alitalia, a historic brand Next week, on October 15th, Alitalia, the Italian flagship airline controlled by the state since 2017, will disappear. The company, afflicted by a long crisis, has not provided profits since 2002. To replace it, the Italian...

Equipo Whiplash, 24 de septiembre de 2021 Best reads September 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. Internet security is also a question of branding The hijacking of accounts and the identity theft of official company and...

Whiplash Team, 10th September 2021 New challenges for the retail sector The fast consumption model has its days numbered, according to the recent study published by TBWA, The Disruption Company. The research indicates that the retail sector is being forced to adapt to the changes that have...

Whiplash Team, 3rd September 2021 Branding for the B2B market Until now, the B2B (Business to Business) sector had used networking, personal calls and presence at events and trade shows as the main tools to generate business. However, that is no longer enough. Videoconferencing has largely replaced...

Whiplash Team, 30th July 2021 Best reads July 2021 For the summer period, here we share a short selection of readings for people passionate about brands, just like you. See you back in September! Intangible assets are the key to growth ReasonWhy analyses the results of the report "Converting...