Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Team Whiplash, July 26, 2019 Best reads July 2019 For you to enjoy during the holidays, we share a brief selection of readings for brand enthusiasts like you. We'll be waiting for you back in September! The challenge of dynamic experiences Alexei Orlov, fundador y CEO de MTM, un...

Team Whiplash, July 5, 2019 To gain trust, a solid brand must be built Although recent research reveals that users, as citizens, distrust brands less than institutions –Government, administrations, political parties, banks, etc.–, it is also true that the crisis of customer confidence in organizations...

Whiplash Team, June 28th 2019 Best reads June 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The newest L'Oreal's bet. (EN) Seed Phytonutrients, a new L’Oréal brand that embeds personal wellbeing, ecosystem health and community values in all aspects of...

Whiplash Team, June 21st 2019 Business or brand, that is the question A few years ago, being an entrepreneur was a something just for a few brave and daring. Today, however, thanks to the Internet, access to entrepreneurship has been democratized and launching a business is practically...

Whiplash team, June 14, 2019 Amazon conquers the world For Amazon, lately, everything seems to be good news: at the end of May the company won, provisionally, the dispute it had with several Amazonian countries for the use of the .amazon domain, and this week the retailer...

Whiplash Team, May 31st 2019 Gillette does it again It’s been more than a week since Gillette published on its Facebook page its most recent ad. Promoted with the hashtag #MyBestSelf, the video portrays the first shave of Canadian transgender artist Samson Bonkeabantu Brown and has already...

Whiplash Team, May de 2019 Best reads May 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Brand strategy before business strategy (EN) Too many businesses fail not because they haven’t been able to come up with a very...