Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, 16th July 2021 Details matter For brands it is increasingly difficult to achieve a competitive advantage in a context where digital commerce is consolidating, and the options for consumers are unlimited. The entry barriers for products of any kind in the whole variety if markets...

Whiplash Team, 9th July  2021 Ecodesign products, a challenge for brands Ecodesign is one of the new challenges facing brands. In a context where users demand greater sustainability in manufacturing processes, experts say that products designed with the subsequent impact on the environment in mind would save...

Whiplash Team, 2nd July, 2021 Food, ZARA’s new frontier With its appearance this week before the General Court of the European Union to claim the use of its ZARA brand in the food sector, Inditex takes another step in a legal battle of more than a decade...

Whiplash Team, 25th June 2021 Best reads June 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. The future is intercultural The future is intercultural. The speed at which the pandemic spread around the globe showed that the world...

Whiplash Team, 18th June, 2021 Livestreaming commerce, a new challenge for brands A new on-line shopping format, the so-called livestreaming commerce or shopstreaming, among other names, is becoming a trend. With a conversion rate of 35%, this new trend that was born in China has now spread...

Whiplash Team, 11th June 2021 Time to start transforming the economy The lockdown between March and June 2020 caused the Spanish economy to fall by 11%. This year, thanks to the vaccine and European funds, our economy, with a strong dependence on the tourism sector, is expected...

Equipo Whiplash, 28 de mayo de 2021 Best reads May 2021 Here we share a short selection of readings for brand lovers like you to enjoy over the weekend. Google opens its first physical store While most companies have made the transition from the physical space to the on-line...

Whiplash Team, 21st May 2021 The power of brand stories The ability to build a powerful and engaging brand story is essential for any organization. It can be a differential element that not only helps to position itself, but also to win the hearts of consumers. Storytelling is...