Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Vice President and Director of the Division of Equipment of the Mondragon Corporation Juan Ángel GarcíaGlobalization, crisis and business models As an expert in Strategic Management, Juan Ángel García has accumulated extensive experience in international, industrial and consumer product markets. With an MBA in Business Administration and Management,...

AZTI General Manager and food technology expert Rogelio PozoScience, consumption and capital Doctor in Chemistry, inventor and prolific author of scientific publications, Rogelio Pozo has been at the forefront of the AZTI Technological Centre since 2004. He is also a renowned lecturer and professor at various Spanish...

Chef with three Michelin stars, Head chef and manager of the Hotel Echaurren Relais & Chateau Francis PaniegoFamily, cuisine and values A long history precedes the chef Francis Paniego. He holds three Michelin stars, two of them as manager and head chef of the “El Portal Echaurren”...

Managing Partner of MindValue and Director of la Caixa Banking Foundation Management Chair at IE Business School Javier Fernández Aguado Organizations, people and balance Javier Fernández Aguado is a renowned businessman, speaker, author and expert thinker on people and business management. He is founder and Managing Partner...

Consultant, trainer and speaker specialized in B2B sales and CRM Eduardo LasecaSales, customers and digitization More than two decades of experience as a professional salesman and director of B2B commercial teams in multinationals in Spain, Switzerland and Brazil endorse Eduardo Laseca. He is also the author of...

BrandSmith CEO and Founder Christopher Smith: Redesigning the future The coronavirus pandemic has brought the world to an obligatory pause, to a global lockdown that, without a doubt, will bring about profound changes in people, companies and society. When everything has passed, the normality that we...

Whiplash Team, April 8th, 2020 Telecommuting, is it here to stay? Although teleworking is not a new formula, in Spain only a miniature percentage of workers do it regularly so far. But in a post coronavirus scenario, some companies may consider incorporating it permanently, which will require,...

Christopher Smith, BrandSmith Founder & CEO, April 3th, 2020 A new beginning (Originally published in La Neurona, March 26th, 2020) Throughout history, humanity has faced numerous local, regional and global crisis that have put social, moral, economic and political structures to test. In the barely 20 years of...