Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, 26th February 2021 Best reads February 2021 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend ahead! Renaming fish to make them more attractive to consumers After Brexit, Cornish fishermen found that the megrim sole and spider crabs that they...

Whiplash Team, 4th December 2020 Best reads November 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead! The business and the brand Marc Cloosterman, consultant in strategic brand management, explores in a trilogy of articles entitled "Brands in the...

Whiplash Team, October 30th, 2020 Best reads October 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Starbucks opts for their shops to be unique Standing out in a saturated market is not easy. That is why the chain has created...

Whiplash Team, September 25, 2020 Best reads September 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Millennials and Gen Z approve corporate measures against COVID-19 The Global Millennial Survey 2020, prepared by the consulting firm Deloitte, collects the main concerns,...

Whiplash Team, July 31st, 2020 Best reads July 2020 Here we suggest a short selection of readings for passionate branders like you to enjoy during the holidays. See you back in September! Relevant differentiation The relevance of differentiation is essential in a market saturated with supply. Brand Strategy Insider...

Whiplash Team, June 26th, 2020 Best reads June 2020 Now that our series Positive Change for the day after is over, we return to our Best Reads section. On the last Friday of every month we offer you a compilation of the best articles related to the...

Whiplash Team, March 27th, 2020 Best reads March 2020 For you to enjoy during these times of confinement, when we must all stay at home, we share a short selection of readings for brand enthusiasts like you. How to integrate brand purpose crosswise in your company Making a statement...

Whiplash Team, February 28th, 2020 Best reads February 2020 For you to enjoy during the weekend. Here is a brief selection of readings for brand enthusiasts like you. Passion to instil love in customers According to a new WARC study published in the “Journal of Advertising Research” if a...

Whiplash Team, January 31st, 2020 Best reads January 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The importance of building powerful brands After years of focusing on immediate results and how to gain more and more influence on...

Whiplash Team, November 29th 2019 Best reads November 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Companies will want these profiles in their marketing teams in 2020 PuroMarketing offers a projection of which profiles will be most demanded by HR...