Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, 18th December 2020 Positive change for a better year 2020 has undoubtedly been a disruptive year for everyone on a global scale. The COVID-19 pandemic has had a social and economic impact on the world and its consequences will remain for a long time to...
Whiplash Team, 11th December 2020 Sustainability, the biggest challenge for brands in 2021 The first sketches for 2021 looks like it's going to be a year in which, after the COVID-19 pandemic, responsible consumption will continue to grow as a trend. Various studies indicate that brands that...
Whiplash Team, 4th December 2020 Best reads November 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead! The business and the brand Marc Cloosterman, consultant in strategic brand management, explores in a trilogy of articles entitled "Brands in the...
Whiplash Team, 27th November 2020 Brands and consumers, together, for sustainability The virtual forum “Building the future: sustainability, business, society and consumers" highlighted the importance of managing forests and preserving biodiversity, with the certification as a guarantee of sustainable management, in addition to the need to create...
Whiplash Team, 20th November 2020 The brand, the most valuable intangible asset If the global crisis caused by the pandemic has shown us anything, it is that a solid, strong brand is the most valuable intangible asset of a company. Unfortunately, many organizations rely only on the...
Whiplash Team, 12th November 2020 Commitment, a new differential factor of the brand Becoming a transcendental brand implies not only that organizations assume their ethical social leadership, but also that they get involved with the transformation of the economic model in a coherent and consistent way. Those...
Whiplash Team, November 6th, 2020 Social impact adds value to brands Humane brands, that have an impact on society, and that are aware of their contribution to the collective project they belong to, be it their community, the country where they operate or the world in general,...
Whiplash Team, October 30th, 2020 Best reads October 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Starbucks opts for their shops to be unique Standing out in a saturated market is not easy. That is why the chain has created...
Whiplash Team, October 23rd, 2020 Resilience is key to overcome the crisis The second outbreak of the COVID-19 pandemic is testing not only citizens, governments and healthcare systems, but also the resilience of businesses, the economy and society as a whole. Resilience is a term originally used...
Whiplash Team, October 16TH, 2020 Sales in times of coronavirus In the B2B environment and in commerce as well, social distancing and the successive lock downs imposed by the COVID-19 pandemic, have forced companies to rethink and reset how they approach or relate to their customers and...
