Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads January 2020

Whiplash Team, January 31st, 2020

Best reads January 2020

Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!

The importance of building powerful brands

After years of focusing on immediate results and how to gain more and more influence on social media, those responsible for marketing strategies return to the essence: create a powerful brand that will last over time. (SP)

How to create thought-leadership brands

Developing a strong thought-leadership brand first requires that brands define what they mean by “thought-leadership.” It should be something authored by the brand that is supported with either original research or evidence that is highly valued by customers and prospects (EN)

In 2020 brands will find their voice

In a year in which the voice shopping industry is expected to increase exponentially, companies will invest in how their brands sound, but also they will have to make their voice be heard to tell consumers what they are doing to become protagonists of social change.  (SP)

Social responsibility pays off for brands

Research from Kantar’s 2020 Media Report reveals that 90 percent of consumers think brands should be involved in social issues, and they want to support brands they trust and believe in.  With this in mind, every organization should ask how they’re making a positive impact on customers’ lives, and what their purpose is beyond just driving a profit.  (EN)

The “Feel Good” feeling that amplifies the brand

As industry and customer shifts occur, there will come a point when a brand needs to refresh its existing messages and the look of the key assets that make the company stand out. (EN)

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