Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, September 4th, 2020 The new reality of consumption The pandemic, the end of which is not yet in sight, has already left its mark on consumer behavior. On the one hand, it has favoured proximity shopping and, on the other, it has promoted the online...

Whiplash Team, July 24th, 2020 Innovation and being creative to boost competition Prioritizing innovation is the way to foster post-crisis growth, says a recent study by the consulting firm McKinsey & Company. However, the same research shows that, in the context of the crisis caused by COVID-19,...

Whiplash Team, July 10th, 2020 The new normal of The Leopard In 1958, a year after the death of its author, The Leopard was published, the only novel written by Giuseppe Tomasi di Lampedusa. Through the words of the leading character Tancredi Falconeri it was here where...

Whiplash Team, 3rd July 2020 A new corporate culture The effects of the pandemic are fostering accelerated but lasting changes in corporate cultures.  In the way of working, producing, and in relations with employees, suppliers and society. Little by little the world is entering the so-called “new normal”....

Whiplash Team, June 26th, 2020 Best reads June 2020 Now that our series Positive Change for the day after is over, we return to our Best Reads section. On the last Friday of every month we offer you a compilation of the best articles related to the...

Whiplash Team, June 19th, 2020 The purpose is change We are at a turning point. With one foot in “the new normal” and the other still remembering the lockdown and the consequences of the virus worldwide. For organizations, it is time to start sow the seeds for...

Whiplash Team, June 12th, 2020 Looking backwards to move forward Now that more than half of the population of Spain is in phase 3 of the lockdown-easing, and less than 15 days away from the end of the last extension of the state of alarm that will...

Changes for a better world The series “Positive Change for the Day After” collected the opinions of a dozen experts of different fields on what positive changes we must adopt to design a more humane and responsible model of capitalism in the post-coronavirus world. This is...

Senior Business Strategy and Branding Consultant Christopher SmithHumility, commitment and knowledge After working for 20 years in the advertising and design industries, in 2007 he founded Brandsmith, a consultancy dedicated to the integrated development of business and brand strategies. He is also a professor at universities and...