Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, 12th November 2020 Commitment, a new differential factor of the brand Becoming a transcendental brand implies not only that organizations assume their ethical social leadership, but also that they get involved with the transformation of the economic model in a coherent and consistent way. Those...

Whiplash Team, November 6th, 2020 Social impact adds value to brands Humane brands, that have an impact on society, and that are aware of their contribution to the collective project they belong to, be it their community, the country where they operate or the world in general,...

Whiplash Team, October 30th, 2020 Best reads October 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Starbucks opts for their shops to be unique Standing out in a saturated market is not easy. That is why the chain has created...

Whiplash Team, October 23rd, 2020 Resilience is key to overcome the crisis The second outbreak of the COVID-19 pandemic is testing not only citizens, governments and healthcare systems, but also the resilience of businesses, the economy and society as a whole. Resilience is a term originally used...

Whiplash Team, October 16TH, 2020 Sales in times of coronavirus In the B2B environment and in commerce as well, social distancing and the successive lock downs imposed by the COVID-19 pandemic, have forced companies to rethink and reset how they approach or relate to their customers and...

Whiplash Team, October 9th, 2020 Sustainability remains a priority for brands Even though coronavirus continues to monopolize the media’s attention, sustainability and the need to make structural changes in business models to continue towards a circular economy remains amongst the priorities for consumers. The fashion industry has...

Whiplash Team, October 2nd, 2020 Crisis = opportunity You may know, that in Chinese, the word crisis is translated as opportunity. On a global scale, the crisis posed by the pandemic offers organizations and companies the opportunity to do things in a different way, to build a...

Whiplash Team, September 25, 2020 Best reads September 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Millennials and Gen Z approve corporate measures against COVID-19 The Global Millennial Survey 2020, prepared by the consulting firm Deloitte, collects the main concerns,...

Whiplash team, September 11th, 2020 Dining in "the new normal" In a country like Spain, where the hotel and restaurant industry represented –at least until 2019– more than 6% of GDP, the recovery of the sector more than a necessity is a must. But in the new...