Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, 16th July 2021 Details matter For brands it is increasingly difficult to achieve a competitive advantage in a context where digital commerce is consolidating, and the options for consumers are unlimited. The entry barriers for products of any kind in the whole variety if markets...

Whiplash Team, 11th December 2020 Sustainability, the biggest challenge for brands in 2021 The first sketches for 2021 looks like it's going to be a year in which, after the COVID-19 pandemic, responsible consumption will continue to grow as a trend. Various studies indicate that brands that...

Whiplash Team, 27th November 2020  Brands and consumers, together, for sustainability The virtual forum “Building the future: sustainability, business, society and consumers" highlighted the importance of managing forests and preserving biodiversity, with the certification as a guarantee of sustainable management, in addition to the need to create...

Whiplash Team, 20th November 2020 The brand, the most valuable intangible asset If the global crisis caused by the pandemic has shown us anything, it is that a solid, strong brand is the most valuable intangible asset of a company. Unfortunately, many organizations rely only on the...

Whiplash Team, February 7th, 2020 Brands take up on upcycling Brands embrace upcycling and incorporate new processes into their production systems to convert waste into new products of greater value, eliminating waste and betting on economic growth and resource conservation. A couple of weeks ago Jean Paul Gautier, one...