Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, September 4th, 2020 The new reality of consumption The pandemic, the end of which is not yet in sight, has already left its mark on consumer behavior. On the one hand, it has favoured proximity shopping and, on the other, it has promoted the online...