The limits between products, services and user experience are blurring and they cannot be observed as silos anymore. The ability to design an integrated and engaging customer experience will be one of the keys for success in business in the future and this is why our management consulting services concentrate on building impact and significance at the intersection of social value and user proposition, corporate identity and culture, purpose and personality. Our tested and powerful thinking process kicks off producing a purposeful strategic framework for your organization: a brandbook. It provides a diagnosis of your brand and your business that inspires an achievable and meaningful future for them based on your purpose. It is, in short, a book about you and a map to the future.
Using design thinking techniques, we work with a wide range of workgroups from all over the organization, helping them clarify brand purpose and exploring ways to implement positive change. Our style is based on conversation and inquiry because clarity of purpose is about authenticity, self-knowledge and self-awareness, and this leads to highly motivating workshop sessions that actually prove to be very powerful team building exercises. This doesn’t mean we don’t fix what’s broken, of course we do, but the main point is that we help our clients understand that purpose is a leadership philosophy, because when it is finally defined, they discover that whole new set of choices flow from it as part of a new and refreshing business way of thinking.
Purpose is just a statement. It is an aspiration, and as such, something that can’t actually be achieved. But that is precisely why it is so powerful. In David Packard’s words “The very fact that purpose can never be fully realized means that an organization can never stop stimulating change and progress”. Purpose is not strategy, it inspires strategy. The ultimate objective is to make sure that purpose jumps off the page into day to day operations, engaging the whole organization in short term people, product and presentation transformation strategies. This is why our services focus on four core areas.
We help our clients with coaching, supervision and support as a purpose agenda will require creative work, probably rethinking brands, slogans and communication codes. It will redefine customer experience principles that will have an impact on your online presence, marketing and CSR policies. It will demand training and briefing your sales team on new pitches and redefining the current customer journey with them. R&D and innovation will need workshops to go over product portfolios, extensions and design processes so that they build meaning and deliver on purpose. And above all, the project must be shared with the whole organization and explained at events and in culture transformation training. Keep in mind that you will never have a powerful brand unless you have a motivated and talented team behind it. Yes, it sounds like an exciting journey, and it is, because it consists in launching your business into the future. Check out a few examples of our work below.