Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, 5th February 2021 The new reality for brands More technology, more social distance and more sustainability. These are the three vectors that mark the new reality for companies and brands in a year in which change will continue to be persistent. For organizations, doing things the...

Whiplash Team, 29th January 2021 Best reads January 2021 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend ahead! How strong brands embrace emotional insight to drive growth The idea of addressing what’s important to people is not new, but it’s often...

Whiplash Team, 8th January, 2021 Tips for brands in 2021 Christopher Smith, CEO and founder of Brandsmith offers his view on the importance of the intangible assets of brands in a video published this week in elmundo.es. A consolidated and strong brand, regardless of whether it is...

Whiplash Team, 18th December 2020 Positive change for a better year 2020 has undoubtedly been a disruptive year for everyone on a global scale. The COVID-19 pandemic has had a social and economic impact on the world and its consequences will remain for a long time to...

Whiplash Team, 11th December 2020 Sustainability, the biggest challenge for brands in 2021 The first sketches for 2021 looks like it's going to be a year in which, after the COVID-19 pandemic, responsible consumption will continue to grow as a trend. Various studies indicate that brands that...

Whiplash Team, 4th December 2020 Best reads November 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the long weekend ahead! The business and the brand Marc Cloosterman, consultant in strategic brand management, explores in a trilogy of articles entitled "Brands in the...

Whiplash Team, 27th November 2020  Brands and consumers, together, for sustainability The virtual forum “Building the future: sustainability, business, society and consumers" highlighted the importance of managing forests and preserving biodiversity, with the certification as a guarantee of sustainable management, in addition to the need to create...

Whiplash Team, 20th November 2020 The brand, the most valuable intangible asset If the global crisis caused by the pandemic has shown us anything, it is that a solid, strong brand is the most valuable intangible asset of a company. Unfortunately, many organizations rely only on the...