Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, June 28th 2019 Best reads June 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The newest L'Oreal's bet. (EN) Seed Phytonutrients, a new L’Oréal brand that embeds personal wellbeing, ecosystem health and community values in all aspects of...
Whiplash Team, June 21st 2019 Business or brand, that is the question A few years ago, being an entrepreneur was a something just for a few brave and daring. Today, however, thanks to the Internet, access to entrepreneurship has been democratized and launching a business is practically...
Whiplash team, June 14, 2019 Amazon conquers the world For Amazon, lately, everything seems to be good news: at the end of May the company won, provisionally, the dispute it had with several Amazonian countries for the use of the .amazon domain, and this week the retailer...
Whiplash team, June 7th 2019 Correos, a new image that goes far beyond aesthetics Correos, one of the legacy brands in Spain, with more than 300 years of history, presented earlier this week its new corporate image "simpler, more open and digital". The rebranding, supported on the...
Whiplash Team, May 31st 2019 Gillette does it again It’s been more than a week since Gillette published on its Facebook page its most recent ad. Promoted with the hashtag #MyBestSelf, the video portrays the first shave of Canadian transgender artist Samson Bonkeabantu Brown and has already...
Whiplash Team, May de 2019 Best reads May 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Brand strategy before business strategy (EN) Too many businesses fail not because they haven’t been able to come up with a very...
Whiplash Team, May 2019 Christopher Smith at La Neurona Summits: Storytelling that generates brand value Next Tuesday, May 21th, a new edition of La Neurona Summits will be held in Barcelona. The event will address three fundamental issues: Finance, Marketing and Sales, and People. In this framework, under the title...
Whiplash Team, May 2019 The challenges of advertising in times of social activism The fiery reaction of Spanish consumers to El Corte Inglés’ Mother’s Day campaign, or that of Argentinian clients who forced Carrefour Argentina to withdraw their Children's Day campaign in 2018, shows that brands and...
Whiplash Team, May 2019 Verizon, the company behind Lil Dicky’s Earth video With almost 67 million views in less than two weeks, the video Earth, by American rapper Lil Dicky has gone viral and is on its way to become a phenomenon similar to We are...
Whiplash Team, April 2019 Best reads April 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets This interesting article focuses on the increasing importance of ethical branding and...
