28 Jan Best reads January 2022
Whiplash Team, January 28th 2022
Best reads January 2022
Here we share a short selection of reads for brand lovers like you to enjoy over the weekend.
Companies invest a lot of money on finding their sonic identity. Now, research shows that sonic logos that are correctly recognized by consumers makes a brand more valuable and drive consumer purchase intent by 5% on average. (EN)
Puromarketing explores in this article how connecting with consumers in a 360º communication basis will allow brands to reach the goal of attracting their audiences to the physical point of sale, web or e-commerce platform. (ES)
Branding Strategy Insider provides in this article some clues on how to position and grow a new brand. (EN)
The sponsors of the tennis player Novak Djokovic, in this case, Lacoste, also “puts the player in quarantine” after the events that occurred in Australia. The brands associated with the player study how his attitude will affect them. (ES)