Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads April 2019

Whiplash Team, April 2019

Best reads April 2019

Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!

Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets

This interesting article focuses on the increasing importance of ethical branding and how it might help to overcome some institutional shortcomings inherent in current market settings. (EN)

Key sustainability trends: what consumers expect from fashion brands

More than 16 million tons of textile waste are generated by the fashion industry each year in the United States alone, and the amount has doubled over the last 20 years, according to the US Environmental Protection Agency. In the UK, the Waste and Resources Action Programme (WRAP) estimates 140 million pounds worth of clothing end up in landfills every year. (EN)

Neil Gaught: Turning Aspiration Into Action

With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible. (EN)

Vegan wardrobe: the last chapter towards sustainable fashion

Before New York, London, Milan and Paris gave the kick-off to their fashion weeks, Los Angeles had the first Vegan Fashion Week. The ‘eco’ wardrobe is taking shape. (SP)

Heineken, Unilever, Bayer, Samsung, Primark, Ikea and Nestlé tie business and sustainability

The environmental and social initiatives that these companies are developing are part of their business strategy and contribute increasingly to economic growth and income. (SP)

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