Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads May 2019

Whiplash Team, May de 2019

Best reads May 2019

Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!

Brand strategy before business strategy (EN)

Too many businesses fail not because they haven’t been able to come up with a very good business model and strategy for making money, but because they haven’t been attentive enough to customer needs and customer perception.

Burger King’s new #FeelYourWay campaign(EN)

The scenes depicted in the #FeelYourWay campaign seem to acknowledge the real reason people eat fast food — not always as a celebratory treat or quick bite on the road but sometimes as an immediate consolation for daily miseries.

Which brands lose and which win with Huawei crisis (ES)

Although Huawei is the great looser, other brands will be affected by the veto imposed by the United States on the Chinese brand.

Brand activation to deepen your connection with consumers(EN)

Brand activations blend the thrill of experiential marketing with the action of trying new products. This merger of emotion and physical presence helps cement brand loyalty and boost fandom.

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