Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash team, January 10th, 2020 Back to basics The new year is full of challenges: in the middle of a VUCA environment –volatile, uncertain, complex and ambiguous, the English acronym– in which the old models disappear and new systems emerge, organizations face the challenge of going back...
Whiplash Team, December 20th, 2019 A great 2019 Once again Christopher Smith, founder and CEO of BrandSmith ends a successful year as a lecturer that began with his participation in the II Symposium on Javier Fernández Aguado’s thinking. For BrandSmith it has also been a year of...
Whiplash Team, December 13th, 2019 Tell me how you sound, and I’ll tell you who you are The voice shopping industry is expected to reach 40 billion dollars (about 36 billion euros) in 2022, so the world’s most important companies are investing not only in how their...
Whiplash Team, November 29th 2019 Best reads November 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Companies will want these profiles in their marketing teams in 2020 PuroMarketing offers a projection of which profiles will be most demanded by HR...
Whiplash Team, November 15th 2019 Transparency, the new paradigm In times when fake-news goes viral and society no longer trusts neither the media, politics nor brands, transparency has become a new paradigm. For brands in particular, it is imperative, since, according to experts such as Chris Barth of the New...
Whiplash Team, November 15, 2019 BrandSmith develops the visual identity for Convergence, the first Global Blockchain Congress Convergence, The Global Blockchain Congress was held this week in Málaga, from November 11th to 13th. It was jointly organized by the European Commission, the Blockchain Observatory Forum, INATBA (International...
Whiplash Team, November 8th 2019 Brands need to empathize to create value in the terms of their users Put yourself in the shoes of another. Think, feel, get emotional from the other’s perspective, leaving behind, for a moment, your own. Connect with the other’s emotions, values, and...
Whiplash Team, November 1st 2019 The new generation of consumers demand more transparency from brands As the first representatives of Generation Z join the consumer and labour market –in Spain some seven million people–, Millennials become less relevant and organizations prepare to adapt to these digital natives’...
Whiplash Team, October 25th 2019 Best reads october 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Procter & Gamble’s new commitment to fight against plastic Procter & Gamble announced its plans to increase the amount of recycled plastic present...
Team Whiplash, October 18th 2019 Sustainable brand, healthy brand In times of activism and eco-warriors, environmental sustainability gains traction every day. According to the Stanford Social Innovation Review, “today, more than 90% of CEOs state that sustainability is important to their company’s success, and companies develop sustainability...
