Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads October 2019

Whiplash Team, October 4th 2019

Best reads October 2019

Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!

Sustainability is not at odds with finance

As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco Santander as the World’s most sustainable bank.  (ES)

When nostalgia is not enough

Legendary brands have a very important asset: nostalgia. But it is not enough, brands must adapt to new times to continue building history. (ES

How to bring Hollywood narrative techniques to brands

The key is to give the brand’s story an interactive, emotional connection by using movie-makers’ tricks and so make advertising more attractive. (EN)

The new user will base their purchasing decisions on Artificial Intelligence

The Institute of Digital Economy of ESIC, reveals the main changes that have occurred over the last 10 years on how brands win the user’s hearts and how they are doing it now and will in the future. (ES)

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