Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads September 2020

Whiplash Team, September 25, 2020

Best reads September 2020

Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend!

Millennials and Gen Z approve corporate measures against COVID-19

The Global Millennial Survey 2020, prepared by the consulting firm Deloitte, collects the main concerns, priorities and the social, economic and professional expectations of these generations in 43 countries. These responses have been contrasted with a second survey in May with the aim of knowing how the pandemic has affected the initial responses. (SP)

How can brands become immune against the new normal?

Rico Chan, Co-Director for Asia Pacific at Verizon Media, explains how brands can protect themselves and navigate a post-Covid-19 market. (EN)

The year on-line supermarkets finally took off

After years of being the “the rising star” of e-commerce, but never actually taking off, supermarkets have finally managed to normalize their presence in the digital world due to the restrictions imposed by COVID-19. (SP)

The power of interacting with customers

Brands are looking for ways to engage their customers with new and innovative Schemes. These simple tactics can help companies communicate their ideas and messages to audiences more effectively. (EN)

Virtual events take the lead in the new normal

Social distancing imposed by the pandemic has led virtual events to become of greater importance. They also open the door to measure engagement more and to generate long-term value. (SP)

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