25 Jun Best reads June 2021
Whiplash Team, 25th June 2021
Best reads June 2021
Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.
The future is intercultural. The speed at which the pandemic spread around the globe showed that the world is more closely connected than we perhaps realized. In a post-pandemic world, cross-cultural thinking can help brands and companies recover to drive innovation, adapt to the new normal, and achieve new growth. (EN)
Spain can boast of companies and their brand value, as it is the seventh nation that contributes to the ranking of the 500 most valuable brands in Europe. (SP)
Coca-Cola topped the list again. In second place we find the Spanish brand El Pozo followed closely by the also Spanish Central Lechera Asturiana. (SP)
Most measurements of the meaning of the brand are mechanical. They try to measure brand equity through simple scales that ask consumers to quantify their level of satisfaction with a brand’s performance. They don’t take advantage of the important nuances about the many ways a product or service ties in with a consumer’s identity. (EN)