Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads May 2021

Equipo Whiplash, 28 de mayo de 2021

Best reads May 2021

Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.

Google opens its first physical store

While most companies have made the transition from the physical space to the on-line channel, Google has gone the other way around and has announced that this summer it will open its first physical store in Manhattan, where customers will be able to purchase products from Pixel, Nest, Fitbit or Pixelbook and there will be live demos too. (ES)

Humanizing the business vision

In this interview, the Brandingmag team explores the best way to humanize business alongside business consultant and university lecturer Bruno Cignacco, who recently published his book, “The Art of Compassionate Business.” (EN)

Post-pandemic consumer habits

The pandemic has changed our consumer habits. The certainty that health is fragile, lockdown, personal and family finances, and the Internet are some of the factors that have influenced the configuration of a new way of buying and consuming. (ES)

Three ways to launch new businesses

The pandemic has forced business leaders to re-evaluate their priorities and strategies. One area in which companies around the world have focused efforts is in the creation of new businesses. According to recent research by the consulting firm McKinsey, large companies have adopted this strategy as a priority. Here three formulas that work are described. (EN)

Spaniards trust companies more than institutions

The conclusions of the Edelman Trust Barometer Spain 2021, prepared in collaboration with Corporate Excellence, reveal that for Spaniards, companies generate more trust than most institutions, social leaders and the media. (ES)

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