Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads September 2021

Equipo Whiplash, 24 de septiembre de 2021

Best reads September 2021

Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.

Internet security is also a question of branding

The hijacking of accounts and the identity theft of official company and brand profiles are the most common attacks and can affect the reputation of the brand in terms of transparency, integrity and credibility. (ES)

The big beneficiaries of the e-commerce boom

Cosmetics and fragrances are the fastest growing niches in Spain as a result of the e-commerce boom caused by the pandemic and lockdown. (ES)

The consumer has changed forever

Changes in consumption patterns are here to stay according to PwC’s Global Consumer Insights Pulse Survey 2021. More than 8,000 people in 22 countries were interviewed. (ES)

An agile approach to brand architecture

Growth is an essential part of the business and the way a company manages its brand(s) can have a significant impact on the type of growth it will experience. Vice versa, how a company plans to grow is very important in choosing the correct brand management model. (EN)

Three relevant factors in brand preference

How an audience perceives a brand is very important. By measuring brand preference, organizations can have deep understanding of how they are performing by calculating emotional closeness or the positive or negative changes that surround the brand. (EN)

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