Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads November 2021

Whiplash Team, 26th November 2021

Best reads November 2021

Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.

The disappointment of the new Meta logo

The emblem of Facebook’s new parent company uses the infinity symbol and is designed for the metaverse, although experts point out that it disappoints in the real world. (EN)

Christmas, the great advertising theme

Reason Why reviews in this special edition all the information about the 2021 Christmas campaigns. The details of the Christmas Lottery announcement, that of Freixenet for Christmas and the campaigns that other brands have prepared for the festivities, including Ikea, Apple, Campofrío, El Corte Inglés, John Lewis, Coca-Cola, H&M, Amazon… (ES)

The difference between brand strategy and brand positioning

In this interesting article Brandingmag explores the differences between positioning and brand strategy to reach an interesting conclusion. (EN)

Starbucks not only sells coffee; its coffee cups are a classic

Year after year Starbucks launches its special (limited) edition of Christmas coffee cups which have become quite a draw when the Christmas season arrives and is an example of marketing tactics. (ES)

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