Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads December 2021

Whiplash Team, 17th December 2021

Best reads December 2021

For you to enjoy during the season’s holidays, here we share a short selection of readings for brand lovers like you. We are waiting to see you again in January 2022!

The take-off of the tourism sector

In this interview, Axel Hefer, CEO of Trivago, shares his views on the tourism sector in the coming years and points out that in 2022 the recovery will begin, although travel spending will not return to pre-pandemic levels until 2024. (EN)

Empowered employees as brand ambassadors

Just as a satisfied customer is one of the best prescribers of any brand, a happy employee committed to your company is your best ally and defender. (EN)

Neuromarketing trends in 2022

Neuromarketing specialist Manuel Quiñones writes in this article published by Puromarketing an interesting guide on how to use this tool in strategies for the coming year. (ES)

The 13 social media trends to watch out for in 2022

Forbes magazine provides the keys to understanding social media trends that can help brands establish a powerful digital presence and build trust among their users. (EN)

Nike launches Mind Sets, a content programme to improve mental health

In collaboration with the agency AnalogFolk, the sportswear giant has joined the mental health concern and has launched Mind Sets, a content programme that aims to help people feel mentally better through training and exercise. (ES)