Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, May de 2019 Best reads May 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Brand strategy before business strategy (EN) Too many businesses fail not because they haven’t been able to come up with a very...
Whiplash Team, May 2019 Christopher Smith at La Neurona Summits: Storytelling that generates brand value Next Tuesday, May 21th, a new edition of La Neurona Summits will be held in Barcelona. The event will address three fundamental issues: Finance, Marketing and Sales, and People. In this framework, under the title...
Whiplash Team, May 2019 The challenges of advertising in times of social activism The fiery reaction of Spanish consumers to El Corte Inglés’ Mother’s Day campaign, or that of Argentinian clients who forced Carrefour Argentina to withdraw their Children's Day campaign in 2018, shows that brands and...
Whiplash Team, May 2019 Verizon, the company behind Lil Dicky’s Earth video With almost 67 million views in less than two weeks, the video Earth, by American rapper Lil Dicky has gone viral and is on its way to become a phenomenon similar to We are...
Whiplash Team, April 2019 Best reads April 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets This interesting article focuses on the increasing importance of ethical branding and...
Whiplash Team, April 2019 Creating social value is profitable for brands It is Friday again and thousands of young people around the world, inspired by the young Swede @GretaThunberg will strike against climate change #ClimateStrike and refuse to attend classes to demand that...
Christopher Smith, CEO & Founder of BrandSmith. April 2019 It’s Friday. What are you going to do today? According to the Federal Government Climate Report that was presented this week, Canada is warming twice as fast as the rest of the world and scientists point out that...
Whiplash Team, March 2019 Best reads March 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! How business sustainability is measured (ES) The most used tools to measure businesses sustainability are the Dow Jones Sustainability Index, the B Impact Assessment, and...
Whiplash Team, March 2019 Facts, not words to conquer Generation Z Swedish teenager, Greta Thunberg, nominated last week for the Peace Nobel Prize, embodies the transparency and solidarity values that define generation Z, hers. They are the generational relay, and for brands to master this group...
Whiplash Team, March 2019 Christopher Smith in the II Symposium on Javier Fernández Aguado’s thinking The meeting will take place within the framework of EXPORRHH, and as part of the activities of the XVIII International EXPOELEARNING Congress. Among the speakers, some of the most knowledgeable of the thinking of...
