Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, October 25th 2019 Best reads october 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Procter & Gamble’s new commitment to fight against plastic Procter & Gamble announced its plans to increase the amount of recycled plastic present...

Team Whiplash, October 18th 2019 Sustainable brand, healthy brand In times of activism and eco-warriors, environmental sustainability gains traction every day. According to the Stanford Social Innovation Review, “today, more than 90% of CEOs state that sustainability is important to their company’s success, and companies develop sustainability...

Whiplash Team, October 4th 2019 Best reads October 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Sustainability is not at odds with finance As published, the Dow Jones Sustainability Index (DJSI) 2019, has been recognized Banco Santander as the World’s...

Whiplash Team, September 13th 2019 Relevance depends on purpose The results of The Havas Group's latest Meaningful Brands 2019  report are devastating: 81% of brands could disappear tomorrow and consumers wouldn't mind. And it's no wonder:  brands today have more technology, more data, more resources, but in...

Team Whiplash, July 26, 2019 Best reads July 2019 For you to enjoy during the holidays, we share a brief selection of readings for brand enthusiasts like you. We'll be waiting for you back in September! The challenge of dynamic experiences Alexei Orlov, fundador y CEO de MTM, un...