Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, March 16th, 2020 Solidarity, the best way to build brand reputation As the world keeps its eyes on the evolution of the coronavirus, it is a good time for brands to demonstrate that their responsibility and commitment towards society are more than just declarations of...
Whiplash Team, March 6th, 2020 The challenges of globalizing the brand As global markets shrink to the size of our Internet browser, worldwide brand positioning strategies become more complex. Localization and transcreation involve not only translating, but also adapting messages and creating specific campaigns for local markets...
Whiplash Team, January 31st, 2020 Best reads January 2020 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The importance of building powerful brands After years of focusing on immediate results and how to gain more and more influence on...
Whiplash Team, January 24th, 2020 Easier said than done While Swedish activist Greta Thunberg and US President Donald Trump cross swords in the framework of Davos Economic Forum, companies seem to be making a true commitment to social, economic and environmental sustainability, not a cover-up but as...
Whiplash Team, January 17th 2020 New habits, new opportunities The rise of sustainability and the concepts associated with it, such as circular the economy and zero waste, open a whole world of possibilities for both established brands and future-oriented entrepreneurs. While sustainability and circular economy are becoming mainstream, new...
Whiplash team, January 10th, 2020 Back to basics The new year is full of challenges: in the middle of a VUCA environment –volatile, uncertain, complex and ambiguous, the English acronym– in which the old models disappear and new systems emerge, organizations face the challenge of going back...
Whiplash Team, December 20th, 2019 A great 2019 Once again Christopher Smith, founder and CEO of BrandSmith ends a successful year as a lecturer that began with his participation in the II Symposium on Javier Fernández Aguado’s thinking. For BrandSmith it has also been a year of...
Whiplash Team, December 13th, 2019 Tell me how you sound, and I’ll tell you who you are The voice shopping industry is expected to reach 40 billion dollars (about 36 billion euros) in 2022, so the world’s most important companies are investing not only in how their...
Whiplash Team, November 29th 2019 Best reads November 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Companies will want these profiles in their marketing teams in 2020 PuroMarketing offers a projection of which profiles will be most demanded by HR...
Whiplash Team, November 15th 2019 Transparency, the new paradigm In times when fake-news goes viral and society no longer trusts neither the media, politics nor brands, transparency has become a new paradigm. For brands in particular, it is imperative, since, according to experts such as Chris Barth of the New...
