Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads March 2021

Whiplash Team, 26th March 2021

Best reads March 2021

Here we share a short selection of readings for brand lovers like you to enjoy over the weekend.

The value of Spanish brands falls for the third consecutive year

According to the 2021 ranking from Brand Finance Spain 100, carried out by the international consultancy Brand Finance, the group of the 100 most valuable brands in the country has lost 13.4% of its value in 2021, compared to 2020. Santander, Zara and Movistar repeat at the top of the list. (ES)

Ubiquitous brands across all platforms and for all ages

The pandemic has accelerated the need for omnichannel marketing that transcends not only physical barriers but audience barriers too. (EN)

McDonald’s, or how to maintain brand relevance in the era of Covid-19

In this interview Chris Kempczinski, who assumed the position of CEO of the fast-food multinational five months before the pandemic was declared, recounts how he has managed to get the company back on its feet after facing the hardest months in its history. (EN)

Spanish consumers think that brands do not do enough to be sustainable

The Ipsos Essentials study reveals that Spanish consumers are willing to pay more for ethical and sustainable brands in most categories, especially food (55%), and that they think that organizations could do much more to be truly sustainable. (ES)

The importance of aligning brand values ​​and purpose

The values ​​of the brand are the essential pillars to achieve its purpose and they must be authentic and aligned with what the organization is committed to being. This is the formula to achieve the best results. (ES)

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