Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads July 2019

Team Whiplash, July 26, 2019

Best reads July 2019

For you to enjoy during the holidays, we share a brief selection of readings for brand enthusiasts like you. We’ll be waiting for you back in September!

The challenge of dynamic experiences

Alexei Orlov, fundador y CEO de MTM, un grupo global de agencias especializadas en la activación dinámica de marcas, nos explica como éstas pueden competir en entornos en permanente cambio. (EN)

Havas Group presents Meaningful Brands 2019

Las marcas relevantes se comprometen, según resalta el estudio que pone de manifiesto que ganan confianza aquellas que se implican con el futuro y la igualdad social. (SP)

Micro-influencers to conquer new generations

En la actualidad, aproximadamente el 10% de los presupuestos de marketing digital se dedican a iniciativas con micro-influencers como protagonistas. El objetivo, convencer a los nativos digitales. (EN)

How Your Brand Can Help in The Pursuit of Happiness

Four keys to implementing positive psychology from the brand to help users in the eternal pursuit of happiness. (EN)

The reasons behind Coca-Cola’s new minimalist design

The company wants a can without logo and without label, as part of a campaign on diversity that will allow it to reach new audiences. (SP)

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