Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, June 28th 2019 Best reads June 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! The newest L'Oreal's bet. (EN) Seed Phytonutrients, a new L’Oréal brand that embeds personal wellbeing, ecosystem health and community values in all aspects of...

Whiplash Team, April 2019 Best reads April 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Branding sustainability: Opportunity and risk behind a brand-based approach to sustainable markets This interesting article focuses on the increasing importance of ethical branding and...

Whiplash Team, April 2019 Creating social value is profitable for brands It is Friday again and thousands of young people around the world, inspired by the young Swede @GretaThunberg will strike against climate change #ClimateStrike and refuse to attend classes to demand that...

Christopher Smith, CEO & Founder of BrandSmith. April 2019 It’s Friday. What are you going to do today? According to the Federal Government Climate Report that was presented this week, Canada is warming twice as fast as the rest of the world and scientists point out that...

Whiplash Team, March 2019 Best reads March 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! How business sustainability is measured (ES) The most used tools to measure businesses sustainability are the Dow Jones Sustainability Index, the B Impact Assessment, and...

Whiplash Team, March 2019 Facts, not words to conquer Generation Z Swedish teenager, Greta Thunberg, nominated last week for the Peace Nobel Prize, embodies the transparency and solidarity values that define generation Z, hers. They are the generational relay, and for brands to master this group...

Whiplash Team, March 2019 Men’s brands embrace the #MeToo A year and a half after The New York Times lit the fuse of the #MeToo movement by publishing Harvey Weinstein’s extensive history of sexual abuse, the whole world joins to the cause of women’s empowerment, not without consequences for brands....

Team Whiplash, February 2019 Best reads of February Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! ZARA becomes antagonistic with the Chinese market (ES) Beauty is undoubtedly in the eye of the beholder. The tendency to show models ‘au naturale’, that in...