Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, February 2019 What we should learn from Gillette More than three weeks after the launching of Gillette’s ‘We Believe’ campaign, the central spot ‘The Best a Man Can Be’ keeps rising debate. The spot portrays intolerable behavior of what qualifies as “Toxic Masculinity”,...

Whiplash team, February 2019 The most valued Spanish brands abroad Banco Santander, Zara and Seat lead the top ten list of most valued Spanish brands abroad, according to the research “Spanish Brands and The Country of Origen Effect”. This research, carried out by the Foro de Marcas...

Whiplash Team, January 2019 Must read of January Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Gillette’S campaign “We Believe” has the support of the Millenial and Z generations (EN) Marc Pritchard, CMO to P&G, Gillette’s owner since 2005, announced that an independent...

Whiplash Team. January 2019 Gillette, opportunism or evolution Gillette’s campaign “We Believe in the best in Men” continues to arouse fiery philias and phobias. Almost two weeks after its controversial launch, a large majority has supported the campaign in media and social networks. However, there...