Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, March 2019 Men’s brands embrace the #MeToo A year and a half after The New York Times lit the fuse of the #MeToo movement by publishing Harvey Weinstein’s extensive history of sexual abuse, the whole world joins to the cause of women’s empowerment, not without consequences for brands....
Team Whiplash, February 2019 Best reads of February Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! ZARA becomes antagonistic with the Chinese market (ES) Beauty is undoubtedly in the eye of the beholder. The tendency to show models ‘au naturale’, that in...
Whiplash Team, February 2019 What we should learn from Gillette More than three weeks after the launching of Gillette’s ‘We Believe’ campaign, the central spot ‘The Best a Man Can Be’ keeps rising debate. The spot portrays intolerable behavior of what qualifies as “Toxic Masculinity”,...
Whiplash team, February 2019 The most valued Spanish brands abroad Banco Santander, Zara and Seat lead the top ten list of most valued Spanish brands abroad, according to the research “Spanish Brands and The Country of Origen Effect”. This research, carried out by the Foro de Marcas...
Whiplash Team. February 2019 Zara’s new logo suggests a change of positioning January was coming to an end when ZARA surprised the market with a new logo. Opinions for and against aroused soon enough, and as often happens lately, Twitter and other social networks...
Whiplash Team, January 2019 Must read of January Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Gillette’S campaign “We Believe” has the support of the Millenial and Z generations (EN) Marc Pritchard, CMO to P&G, Gillette’s owner since 2005, announced that an independent...
Whiplash Team. January 2019 Gillette, opportunism or evolution Gillette’s campaign “We Believe in the best in Men” continues to arouse fiery philias and phobias. Almost two weeks after its controversial launch, a large majority has supported the campaign in media and social networks. However, there...
Whiplash Team. January 2019 Gillette defends its values despite the financial cost Earlier this week, with the release of its new ad “We Believe: The Best Men Can Be”, the historic brand Gillette sparked one of the most viral reactions on social media in recent months....
