Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, July 31st, 2020 Best reads July 2020 Here we suggest a short selection of readings for passionate branders like you to enjoy during the holidays. See you back in September! Relevant differentiation The relevance of differentiation is essential in a market saturated with supply. Brand Strategy Insider...
Whiplash Team, March 27th, 2020 Best reads March 2020 For you to enjoy during these times of confinement, when we must all stay at home, we share a short selection of readings for brand enthusiasts like you. How to integrate brand purpose crosswise in your company Making a statement...
Whiplash Team, March 13th, 2020 Supportive brands or opportunistic brands The coronavirus has put the world on guard and, as the disease spreads across the planet, the economic impact on companies and brands becomes more evident. But, as always, some see opportunities within the crisis. A few weeks ago,...
