Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads July 2020

Whiplash Team, July 31st, 2020

Best reads July 2020

Here we suggest a short selection of readings for passionate branders like you to enjoy during the holidays. See you back in September!

Relevant differentiation

The relevance of differentiation is essential in a market saturated with supply. Brand Strategy Insider provides the keys to establish a differentiation strategy that leaves no one indifferent. (EN)

Consumers take into account the contribution of brands to society

The Marketing Directo magazine interviews Àngels Escobar, General Director of Arena Media Barcelona, ​​and Xavier Cuadrat, Marketing Director of RB Hygiene of Spain and Portugal, about the #PorUnFuturoConAgua campaign for Finish. They tell us how this campaign came about and what objectives the company seeks to achieve with it. (SP)

Innovation changes places

The third edition of the Breakthrough Brands 2020 report (Interbrand) has kept track of  30 brands that represent the forefront in various sectors such as fitness, food, science, or law in the US market.  Big news: the epicentre of innovation changes residence. Goodbye to Silicon Valley and its technology companies. (SP)

The great business cases that have been hit by COVID-19

Some emblematic brands of the collaborative economy like Uber or Airbnb, or fast fashion like Primark, which due to the high turnover of its inventory did not have an online sales channel, are suffering the effects of the crisis caused by the pandemic. (SP)

Will CEOs change the way they act due to the pandemic?

The consulting firm McKinsey presents us with a report that attempts to answer the question of whether business leaders will take advantage of this opportunity to build something new from an unique moment in history or return to their old habits. (EN)

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