Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Co-founder and Chairman of Geeksme, Geeksboat and Urvan Rodrigo Silva-RamosMoney, ethics and markets Entrepreneur and rather a person ahead of his times he was co-founder and chairman of GeeksPhone, the first manufacturer of cell phones with a Spanish brand (2009-2015) with Android operating system and open source,...
Dean of the College of Forest Engineers and president of the Capital Natural Foundation Eduardo RojasResilience, governance and time for thought Spokesperson for the platform “Together for Forests” which comprises more than 30 entities which represent the Spanish forestry industry, Eduardo Rojas Briales has been Deputy Director-General...
Managing partner of MindValue, PhD in Philosophy and expert in Human Resources José Aguilar LópezTechnology, society and leadership Lecturer at numerous events José Aguilar López teaches in seminars and at courses at Universities and Business Schools across Europe and America and is a regular contributor to newspapers,...
AZTI General Manager and food technology expert Rogelio PozoScience, consumption and capital Doctor in Chemistry, inventor and prolific author of scientific publications, Rogelio Pozo has been at the forefront of the AZTI Technological Centre since 2004. He is also a renowned lecturer and professor at various Spanish...
BrandSmith CEO and Founder Christopher Smith: Redesigning the future The coronavirus pandemic has brought the world to an obligatory pause, to a global lockdown that, without a doubt, will bring about profound changes in people, companies and society. When everything has passed, the normality that we...
Whiplash Team, March 27th, 2020 Best reads March 2020 For you to enjoy during these times of confinement, when we must all stay at home, we share a short selection of readings for brand enthusiasts like you. How to integrate brand purpose crosswise in your company Making a statement...
Whiplash Team, February 7th, 2020 Brands take up on upcycling Brands embrace upcycling and incorporate new processes into their production systems to convert waste into new products of greater value, eliminating waste and betting on economic growth and resource conservation. A couple of weeks ago Jean Paul Gautier, one...
