Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”
Whiplash Team, March 2019 Best reads March 2019 Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! How business sustainability is measured (ES) The most used tools to measure businesses sustainability are the Dow Jones Sustainability Index, the B Impact Assessment, and...
Whiplash Team, March 2019 Facts, not words to conquer Generation Z Swedish teenager, Greta Thunberg, nominated last week for the Peace Nobel Prize, embodies the transparency and solidarity values that define generation Z, hers. They are the generational relay, and for brands to master this group...
Whiplash Team, March 2019 Christopher Smith in the II Symposium on Javier Fernández Aguado’s thinking The meeting will take place within the framework of EXPORRHH, and as part of the activities of the XVIII International EXPOELEARNING Congress. Among the speakers, some of the most knowledgeable of the thinking of...
Whiplash Team, March 2019 Men’s brands embrace the #MeToo A year and a half after The New York Times lit the fuse of the #MeToo movement by publishing Harvey Weinstein’s extensive history of sexual abuse, the whole world joins to the cause of women’s empowerment, not without consequences for brands....
Team Whiplash, February 2019 Best reads of February Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! ZARA becomes antagonistic with the Chinese market (ES) Beauty is undoubtedly in the eye of the beholder. The tendency to show models ‘au naturale’, that in...
Whiplash Team, February 2019 What we should learn from Gillette More than three weeks after the launching of Gillette’s ‘We Believe’ campaign, the central spot ‘The Best a Man Can Be’ keeps rising debate. The spot portrays intolerable behavior of what qualifies as “Toxic Masculinity”,...
Whiplash team, February 2019 The most valued Spanish brands abroad Banco Santander, Zara and Seat lead the top ten list of most valued Spanish brands abroad, according to the research “Spanish Brands and The Country of Origen Effect”. This research, carried out by the Foro de Marcas...
Whiplash Team. February 2019 Zara’s new logo suggests a change of positioning January was coming to an end when ZARA surprised the market with a new logo. Opinions for and against aroused soon enough, and as often happens lately, Twitter and other social networks...
Whiplash Team, January 2019 Must read of January Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Gillette’S campaign “We Believe” has the support of the Millenial and Z generations (EN) Marc Pritchard, CMO to P&G, Gillette’s owner since 2005, announced that an independent...
Whiplash Team. January 2019 Gillette, opportunism or evolution Gillette’s campaign “We Believe in the best in Men” continues to arouse fiery philias and phobias. Almost two weeks after its controversial launch, a large majority has supported the campaign in media and social networks. However, there...
