Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, July 31st, 2020 Best reads July 2020 Here we suggest a short selection of readings for passionate branders like you to enjoy during the holidays. See you back in September! Relevant differentiation The relevance of differentiation is essential in a market saturated with supply. Brand Strategy Insider...

Whiplash Team, July 10th, 2020 The new normal of The Leopard In 1958, a year after the death of its author, The Leopard was published, the only novel written by Giuseppe Tomasi di Lampedusa. Through the words of the leading character Tancredi Falconeri it was here where...