Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, March 27th, 2020 Best reads March 2020 For you to enjoy during these times of confinement, when we must all stay at home, we share a short selection of readings for brand enthusiasts like you. How to integrate brand purpose crosswise in your company Making a statement...