Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Branding for the B2B market
09-03-2021

Best reads July 2021
07-30-2021

Focusing on the customer is the key for a brand to be relevant
07-23-2021

Details matter
07-16-2021

Ecodesign products, a challenge for brands
07-09-2021

Food, ZARA’s new frontier
07-02-2021

Best reads June 2021
06-25-2021

Livestreaming commerce, a new challenge for brands
06-18-2021

Time to start transforming the economy
06-11-2021

The age of cynicism: consumers view brands with distrust
06-03-2021

Best reads May 2021
05-28-2021

The power of brand stories
05-21-2021

The challenge of aligning corporate purpose with people's expectations
05-14-2021

Levi’s advertising bet
05-07-2021

Best reads April 2021
04-30-2021

It's the purpose, not the benefits
04-22-2021

Improvement of brand reputation in tough times
04-16-2021

Generation Z demands sustainable and purposeful brands
04-09-2021

Speak to me, and I'll tell you what you’re like
04-02-2021

Best reads March 2021
03-26-2021

Employer branding in the times of Covid-19
03-19-2021

What the new digital consumer wants
03-12-2021

The brand is the business
03-05-2021

Best reads February 2021
02-26-2021

What the post-COVID consumer wants
02-19-2021

The reactivation of tourism needs strong brands
02-12-2021

The new reality for brands
02-05-2021

Best reads January 2021
01-29-2021

Sustainable and transparent, the new duty for brands to survive
01-22-2021

The great challenges that 2021 poses for brands
01-15-2021

Tips for brands in 2021
01-08-2021

Positive change for a better year
12-18-2020

Sustainability, the biggest challenge for brands in 2021
12-11-2020

Best reads November 2020
12-04-2020

Brands and consumers, together, for sustainability
11-27-2020

The brand, the most valuable intangible asset
11-20-2020

Commitment, a new differential factor of the brand
11-13-2020

Social impact adds value to brands
11-06-2020

Best reads October 2020
10-30-2020

Resilience is key to overcome the crisis
10-23-2020

Sales in times of coronavirus
10-16-2020

Sustainability remains a priority for brands
10-09-2020

Crisis = opportunity
10-02-2020

Best reads September 2020
09-25-2020

Build a more transparent supply chain to survive in the new normal
09-18-2020

Dining in "the new normal"
09-11-2020

The new reality of consumption
09-04-2020

Best reads July 2020
07-31-2020

Innovation and being creative to boost competition
07-24-2020

The dilemmas posed by telecommuting: Communication, remuneration and regulation
07-17-2020

The new normal of The Leopard
07-10-2020

A new corporate culture
07-03-2020

Best reads June 2020
06-26-2020

The purpose is change
06-19-2020

Looking backwards to move forward
06-12-2020

Changes for a better world
06-05-2020

Christopher Smith: Humility, commitment and knowledge
05-28-2020

Celestino Martínez: Brands, retail and proximity purchase
05-26-2020

Antoni Trasobares: Bioeconomy, research and climate change
05-21-2020

Rodrigo Silva-Ramos: Money, ethics and markets
05-18-2020

Antonio Mateo: Responsibility, commitment and social impact
05-14-2020

Eduardo Rojas: Resilience, governance and time for thought
05-12-2020

Juan Ángel García: Globalization, crisis and business models
05-07-2020

José Aguilar López: Technology, society and leadership
05-05-2020

Rogelio Pozo: Science, consumption and capital
04-30-2020

Francis Paniego: Family, cuisine and values
04-27-2020

Ángel Escribano: Conversations, truth and the bottom line
04-23-2020

Javier Fernández Aguado: organizations, people and balance
04-21-2020

Eduardo Laseca: sales, customers and digitization
04-16-2020

Christopher Smith: Redesigning the future
04-14-2020

Telecommuting, is it here to stay?
04-08-2020

A new beginning
04-03-2020

Best reads March 2020
03-27-2020

Solidarity, the best way to build brand reputation
03-20-2020

Supportive brands or opportunistic brands
03-13-2020

The challenges of globalizing the brand
03-06-2020

Best reads February 2020
02-28-2020

Being sustainable or losing market, that's the question
02-21-2020

Brands take up on upcycling
02-07-2020

Best reads January 2020
01-30-2020

Easier said than done
01-24-2020

New habits, new opportunities
01-17-2020

Back to basics
01-10-2020

A great 2019
12-20-2019

Tell me how you sound, and I’ll tell you who you are
12-13-2019

Best reads November 2019
11-29-2019

Transparency, the new paradigm
11-21-2019

BrandSmith develops the visual identity for Convergence, the first Global Blockchain Congress
11-14-2019

Brands need to empathize to create value in the terms of their users
11-08-2019