Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Juan Ángel García: Globalization, crisis and business models
05-07-2020

José Aguilar López: Technology, society and leadership
05-05-2020

Rogelio Pozo: Science, consumption and capital
04-30-2020

Francis Paniego: Family, cuisine and values
04-27-2020

Ángel Escribano: Conversations, truth and the bottom line
04-23-2020

Javier Fernández Aguado: organizations, people and balance
04-21-2020

Eduardo Laseca: sales, customers and digitization
04-16-2020

Christopher Smith: Redesigning the future
04-14-2020

Telecommuting, is it here to stay?
04-08-2020

A new beginning
04-03-2020

Best reads March 2020
03-27-2020

Solidarity, the best way to build brand reputation
03-20-2020

Supportive brands or opportunistic brands
03-13-2020

The challenges of globalizing the brand
03-06-2020

Best reads February 2020
02-28-2020

Being sustainable or losing market, that's the question
02-21-2020

Brands take up on upcycling
02-07-2020

Best reads January 2020
01-30-2020

Easier said than done
01-24-2020

New habits, new opportunities
01-17-2020

Back to basics
01-10-2020

A great 2019
12-20-2019

Tell me how you sound, and I’ll tell you who you are
12-13-2019

Best reads November 2019
11-29-2019

Transparency, the new paradigm
11-21-2019

BrandSmith develops the visual identity for Convergence, the first Global Blockchain Congress
11-14-2019

Brands need to empathize to create value in the terms of their users
11-08-2019

The new generation of consumers demand more transparency from brands
11-01-2019

Best reads october 2019
10-25-2019

Sustainable brand, healthy brand
10-18-2019

Christopher Smith points out the keys on how to build a brand storytelling
10-11-2019

Best reads September 2019
10-04-2019

Master Class by Christopher Smith on how to strengthen brands of forest-based products
09-25-2019

Christopher Smith will decipher the keys of storytelling at La Neurona Summit in Bilbao
09-18-2019

Relevance depends on purpose
09-13-2019

If you're not going to recycle don't buy Coca-Cola. Is it a risky campaign?
09-06-2019

Best reads July 2019
07-25-2019

Burberry adopts logomania reinventing its image to increase sales
07-19-2019

The importance of storytelling in brand building
07-11-2019

To gain trust, a solid brand must be built
07-04-2019

Best reads June 2019
06-28-2019

Business or brand, that is the question
06-20-2019

Amazon conquers the world
06-13-2019

Correos, a new image that goes far beyond aesthetics
06-07-2019

Gillette does it again
05-31-2019

Best reads May 2019
05-24-2019

Christopher Smith at La Neurona Summits: Storytelling that generates brand value
05-16-2019

The challenges of advertising in times of social activism
05-09-2019

Verizon, the company behind Lil Dicky’s Earth video
05-02-2019

Best reads April 2019
04-25-2019

Creating social value is profitable for brands
04-12-2019

It’s Friday. What are you going to do today?
04-04-2019

Best reads March 2019
03-28-2019

Facts, not words to conquer Generation Z
03-21-2019

Christopher Smith in the II Symposium on Javier Fernández Aguado’s thinking
03-14-2019

Men’s brands embrace the #MeToo
03-07-2019

Best reads of February
02-28-2019

What we should learn from Gillette
02-21-2019

The most valued Spanish brands abroad
02-14-2019

Zara’s new logo suggests a change of positioning
02-07-2019

Must read of January
01-30-2019

Gillette, opportunism or evolution
01-24-2019

Gillette defends its values despite the financial cost
01-17-2019