Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Changes for a better world

Changes for a better world

The series “Positive Change for the Day After” collected the opinions of a dozen experts of different fields on what positive changes we must adopt to design a more humane and responsible model of capitalism in the post-coronavirus world. This is a collection of some of their opinions.

Over the last seven weeks, Christopher Smith, CEO and founder of Brandsmith has spoken with Celestino Martínez, Eduardo Laseca, Ángel Escribano, José Aguilar, Javier Fernández Aguado, Juan Ángel García, Antonio Mateo, Rodrigo Silva-Ramos, Rogelio Pozo, Antoni Trasobares, Francis Paniego, and Eduardo Rojas Briales, (in order of appearance in the following video) who have shared with us their views on how to design tomorrow’s world. Here you can find a selection of the milestones and the opinions that we consider most relevant for this necessary transformation and for the essential change management for the construction of a more friendly future for people and the planet.