27 Mar Best reads March 2020
Whiplash Team, March 27th, 2020
Best reads March 2020
For you to enjoy during these times of confinement, when we must all stay at home, we share a short selection of readings for brand enthusiasts like you.
How to integrate brand purpose crosswise in your company
Making a statement of brand purpose makes no sense unless it translates into action. This article by Brand Strategy Insiderexplores five channels through which purpose can be integrated into all areas of the business: strategy, operating model, culture, internal reporting, and governance. (EN)
Transmit brand values in hard times
Despite that the COVID-19 captures most of our attention and the news bulletins, marketing does not stop. Brands must continue to transmit their values and assure their customers that they are there, for them. But it is necessary to do so with sensitivity during the difficult times we are facing. (SP)
Simplicity and purpose to succeed in the D2C world
This Brandingmag article examines the keys to success in a time when competition floods the commercial market with countless products with various features and prices. Simplicity and a clear purpose that connects with the needs and expectations of the consumer is essential. (EN
Keys to maintaining consumer loyalty in uncertain times
As the world unites to contain the current COVID-19 crisis, companies are concerned about the impact events can have on their customer relationships. Customer loyalty and trust are put to the test. In this link you can download the article in which the consulting company Deloitte reveals the keys of how to ensure that customers remain faithful to our brand during these times of uncertainty. (EN)
Seven tips to communicate well in times of crisis
Ipmark offers seven tips for brands to communicate effectively in times of uncertainty and crisis. (SP)
Meet the 30 entrepreneurs under the age of 30 in Europe, in the fifth annual instalment of the Forbes magazine ranking. (EN)
