Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Best reads June 2020

Whiplash Team, June 26th, 2020

Best reads June 2020

Now that our series Positive Change for the day after is over, we return to our Best Reads section. On the last Friday of every month we offer you a compilation of the best articles related to the world of brands and organizations. We hope you enjoy them.

Consumers opt for brands with values ​​and principles

Even before the coronavirus pandemic began, consumers demanded from brands a commitment to society and the environment in the area where they operate. Now, after the health crisis, the pressure for brands with values ​​and principles is even higher and this is reflected in sales. (SP)

Effective communication in uncertain times

This article by the consultancy firm McKinsey gives advice on five key tools to help organizational leaders communicate better with their teams in times of rapid changes and uncertainty. (EN)

The 100 days that changed Inditex

Business Insider Spain provides an extensive article on the management of Pablo Isla, who according to Forbes won again this year’s title of best CEO in the world, within the Spanish fashion giant.  The company’s reputation in Spanish society soared thanks to measures such as manufacturing health material and by putting its logistics network at the Government’s service. (SP)

The power of brands to build a better world

Brands have a great responsibility in the environments where they operate because they actively participate in those communities, so they have the power to influence, lead and inspire everyone to do better. (EN)

Leading in times of recession

In this Brandingmag article, Jim Misener explains what companies and brands can do to lead in these moments of volatility, uncertainty, and change. He says that more than ever, companies must give their employees and customers the peace of mind and support they require, as well as the confidence and the courage they will need to make important decisions and so move forward. (EN)

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