Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Consultant, lecturer and expert in retail marketing Celestino MartínezBrands, retail and proximity purchase Increasing the value of brands, of their events, their stores and their media by creating memorable user experiences. This is the objective of Celestino Martínez, marketing expert for the retail sector, podcaster at “Actualiza...