Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, February 7th, 2020 Brands take up on upcycling Brands embrace upcycling and incorporate new processes into their production systems to convert waste into new products of greater value, eliminating waste and betting on economic growth and resource conservation. A couple of weeks ago Jean Paul Gautier, one...