Alice asked the Cheshire Cat,
who was sitting in a tree,
“What road do I take?”
The cat asked,
“Where do you want to go?”
“I don’t know,” Alice answered.
“Then,” said the cat,
“it really doesn’t matter, does it?”

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Whiplash Team, January 2019 Must read of January Here’s a brief selection of readings for brand enthusiasts like you to enjoy during the weekend! Gillette’S campaign “We Believe” has the support of the Millenial and Z generations (EN) Marc Pritchard, CMO to P&G, Gillette’s owner since 2005, announced that an independent...

Whiplash Team. January 2019 Gillette, opportunism or evolution Gillette’s campaign “We Believe in the best in Men” continues to arouse fiery philias and phobias. Almost two weeks after its controversial launch, a large majority has supported the campaign in media and social networks. However, there...